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El Camino Turns 10

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Suddenly, the Black Keys were everywhere. In fairness, the process had actually been unfolding for years. Never strangers to syncing their music, the duo had recently achieved a new level of exposure with a few key singles from 2010’s Brothers, the album that would stand as their mainstream breakthrough after years of consistent critical praise and churning out albums while slugging it out on the road. In my mid-’00s early teenage years, I had a totally different perception of this band: the scuzzy blues-rock dudes adored by the upperclassmen art kids who parked their beat-up cars at the edge of campus to surreptitiously smoke cigarettes. There was something cultish about them, especially if you didn’t know about the music criticism narrative that imagined a sort of cartoonish rivalry between the two color-coded garage-rock duos of the ’00s. By the beginning of the ’10s, though, songs like “Tighten Up” were inescapable in commercials and at college parties alike. And that was before El Camino arrived, 10 years ago on Monday. Then, the Black Keys were really everywhere.


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